CATFACE CRISPY PURSE

https://www.youtube.com/watch?v=7HValpXveKo

WORK EXPERIENCE 
JANUARY 2010 - PRESENT (2020): CREATIVE DIRECTOR - CATFACE

• Creating and producing multi-media and  life + style products, content and services for CATFACE.
• Managing & expanding CATFACE’S worldwide online (social media + ecommerce + influencer & VIP networks) and offline (studiocatface  & CATFROBEATS events) communities and clients.
• At CATFACE, our community of cool cats are the most diverse and global audience you’ll ever come across. I am very dedicated to creating (localised) content and products that speaks to cats wherever they are in the world.
• Business opportunities and partnerships 

▪ Gained coverage in Cosmopolitan, Company and Elle UK  ▪ Featured in Shopcade’s book on the coolest content creators in London  ▪ Interviewed David Gandy, Laura Whitmore, Abandon Ship and Hayley Scanlan at the Scottish Fashion Awards 2014  OCTOBER 2015 – JANUARY 2017: SOCIAL MEDIA MANAGER, CULTURAL-AGENDA (C-A) o Develop and implement the digital/social media aspects of clients’ campaigns by negotiating collaborations  between social media influencers and clients o Developing strategy & multimedia brand content for C-A’s digital space. This includes managing C-A’s website, blog, and social media channels and supporting the PR team with digital PR initiatives and by taking traditional campaigns online o Compiling weekly and monthly social media reports with recommendations  ▪ Managed the redesign and development of the CBS’ website, contemporarybritishsilversmiths.org  ▪ Managed Smallbone of Devizes’ social media channels (Twitter, Instagram, Pinterest)  ▪ Brokered blogger collaborations between design brand, Alessi and ThePetitCook and LittleBigBell  ▪ Clients: Alessi | Smallbone | Christopher Guy | Decorex | Dedar Milano | Alma STEPEVI | Nigel Coates | Contemporary British Silversmiths (CBS) | LAPADA 
APRIL 2015 – SEPTEMBER 2015: DIGITAL MARKETER, APOGEE CORPORATION  o Created and developed both the digital strategy and content for the UK, French and German franchises. Worked alongside the Head of Marketing and European Marketing Manager to establish formal brand guidelines and marketing collaterals. Conducted market research and collected business intelligence on competitors to produce weekly and monthly digital analytics and reports with recommendations 
JANUARY 2015 – April 2015: Social Media Content Creator, Taylor Kerek (TK) o Developed content strategy and generated traffic to client’s website through social media platforms o Implemented promotional strategies, online and offline o Sourced content for TK and its clients social media channels  Clients: Best Beginnings Charity | Working with Men Charity The BADA Fair | National Council of Women GB  JANUARY 2014 – JANUARY 2015: MULTIMEDIA ONLINE EDITOR, ALEXANDALEXA o Created exciting and relevant content (blog posts, podcasts and video content) for AlexandAlexa’s social  channels and blog o Managed upload of new content and working to increase subscriptions and views through blogger outreach,  optimized metadata and trends o Worked closely with Senior Editor, Head of Search and Head of Brand to produce videos and photographs of  press days, interviews with designers, artists and models, fashion shoots, “how to videos” and editorials  ▪ Produced Behind the scenes videos for AlexandAlexa’s Ski, Christmas and Girls Dresses Shoot  ▪ Produced Family Friendly Festival video guide featuring Womad, Wilderness, Nozstock and Greenman  ▪ Behind the Brand video interviews with Molo Ski Wear, Abandon Ship Apparel and Karen Brost 
JANUARY 2013 – JUNE 2014: ‘JEMMFRESH’ RADIO PRESENTER o Hosted a two hour dance music radio show from Mondays – Thursdays o Interviewed DJs and artists, produced the news segment and introduced new music  -ENDS-